Boston Medical Center:
Physician Portraits
ROLE: Photographer, Photo Producer
CLIENT: Boston Medical Center
FORMAT: Executive Portraits
BRIEF: BMC's existing doctor photos were outdated, inconsistent, and in many cases nonexistent. For patients choosing a provider, that's a trust problem. The push was to photograph every doctor in the system with a natural, approachable, and professional look, so patients could see who they'd be seeing.
PRODUCTION: As Photo Producer on this project I launched three teams across the hospital for a month; an assistant and I made up one of those teams. I chose my favorite location, this light-filled atrium with brilliant architectural features and an easy lean, communicating sophistication and calm, together.
