SYNDAX PHARMACEUTICALS - REVOLUTION TOUR & EMPLOYER BRAND CAMPAIGN
ROLE: Producer, Camera Operator, Editor
CLIENT: Syndax Pharmaceuticals
AGENCY: Backbay Storitel
FORMAT: Campaign and Event Production
DELIVERABLES: 40+ videos and counting; Keynote recording; event stills
BRIEF: The REVolution Tour brought the typically all-remote organization together in Las Vegas to mark a special moment - moving the R&D phase to the commercial phase. They needed media that would become the foundation of their employer brand: short-form videos for new employee onboarding, offer-stage recruiting content, internal referral campaigns, and a rolling library of culture pieces still being drawn from today.
PRODUCTION: Three days in Las Vegas with a crew of three — 101 interviews, extensive b-roll, and a multicam keynote recording. The volume was deliberate: shoot deep once, then mine the footage over time rather than returning to set. Backbay Storitel conceived the rolling release model, and the pipeline has held up. Syndax submits requests — a standout employee, a specific message, a new initiative — and I find the material in the archive, cut options, and deliver. Over a year after the shoot, the content is still coming.
Earlier Syndax engagements followed the same employer brand playbook — interview and b-roll shoots supporting hiring and internal communications — building a working relationship long before Las Vegas that made the REVolution Tour possible to execute at that scale and speed.
Advice to new hires
Recruiting
Culture
SYNDAX LIGHTS THE NIGHT
ROLE: Producer, Camera Operator, Editor
CLIENT: Syndax Pharmaceuticals
AGENCY: Backbay Storitel
FORMAT: Event Production
DELIVERABLES: 20 videos, recurring annually.
BRIEF: Light the Night is a Leukemia & Lymphoma Society fundraising walk — a natural fit for Syndax given the therapeutic focus of their pipeline. For their employees, it's a chance to connect their day-to-day work to something larger. The brief was to capture that connection: mission-driven recap videos alongside interview content from executives and rank-and-file employees, gathered together in a rare all-hands setting outside the office.
PRODUCTION: A crew of three covering a public event through sunset and into full dark, alongside hundreds of participants from multiple sponsor organizations and families affected by cancer. The energy is celebratory — people showing up because it matters — and the footage reflects that. Interviews, event coverage, and b-roll across both years fed a combined 20 videos of varying lengths.
Getting drone footage over Boston Common required working through four separate approvals: FAA clearance via LAANC, Boston Parks Department sign-off, Boston Police coordination, and a proactive heads-up to State Police given proximity to the State House. When plainclothes officers approached mid-flight, I produced the paperwork, gave them contact information for the approvers, and kept flying. The aerial footage made it into the final cut.
“An incredible storyteller who produces amazing content every time. Because he shows up to set totally prepared, the entire process is significantly smoother — a reliable professional who keeps every project on track.”