Medical team attending patient in hospital bed, one woman in blue scrubs with stethoscope, another woman in white coat with stethoscope, man with oxygen mask, hospital room setting.
Medical team attending patient in hospital bed, one woman in blue scrubs with stethoscope, another woman in white coat with stethoscope, man with oxygen mask, hospital room setting.

SOUND PHYSICIANS - BRAND REFRESH CAMPAIGN

ROLE: Producer
CLIENT: Sound Physicians
FORMAT: Campaign, Event Production
DELIVERABLES: 40 short-form videos, 7 brand anthems, 50 branded stills; 200+ employee headshots, Event photography; Full source media buyout

PRODUCTION: Dallas came first — three days at Sound's annual Medical Director Summit, where hundreds of employees from across the country converged in one place. We ran two interview rooms simultaneously for two full days, generating over 14 hours of interview content, while a parallel team handled event photography and a headshot booth processing new portraits for 200+ employees.

Then, we drove over to Fort Worth to film B-Roll and on-site interviews - plus capture the first Branded stills - directly with one of Sound’s local hospital partners, bobbing and weaving with what the challenging environment, offered us.

Months later, we were at Lawrence Memorial Hospital in Medford — a shuttered wing of an active hospital that has served as a production location for The Walking Dead and Dexter, among others. Eleven crew, eight talent, plus client visitors, all to capture branded B-Roll and stills in support of the glut of interview content we had captured in Dallas - plus Sound walks away with a full DAM for all their foreseeable campaigns. The facility gave us a controlled environment to shoot the branded clinical content the brand refresh required.

BRIEF: Sound Physicians was relaunching their employer branding, and needed the media to support it: new videos, new stills, and new headshots for the whole workforce. The RFP seemed simple at first, but a passion for quality and an aversion to stock images made this interesting and complex. A proposal for Brand Refresh Photography and Video Production took 6 months to deliver great results!

Anthem Videos

Short-Form Videos

Branded Workforce Stills

Two female healthcare professionals, both wearing white lab coats with identification badges, are working together in a hospital or medical setting. They are focused on a computer or monitor, with one using a computer mouse. A hospital bed with a patient in the background is visible, along with medical equipment and hospital room features.
A healthcare professional in blue scrubs with a stethoscope around her neck is smiling as she examines a patient lying in a hospital bed. The patient appears to be a young woman with long, dark hair, wearing a hospital gown, lying on her back.
Medical professionals, a woman and a young man, standing in a hospital corridor near a computer station, both wearing stethoscopes and identification badges, smiling and looking at a computer screen.
A woman wearing a colorful polka dot surgical cap and navy sweatshirt with 'Sound Anesthesia' is in a medical setting, preparing medication or supplies with medical equipment and monitors in the background.

Headshots

Portrait /headshot of an Asian woman with long black hair, wearing glasses, a white coat with 'Sound Hospital Medicine' logo, smiling against a gray background.
Portrait /headshot of a smiling African American male doctor in a white coat with 'Sound Physicians' logo, dark grey background.
Portrait/headshot of a woman with long wavy brown hair smiling, wearing large patterned glasses, a multicolored patchwork shirt, and a floral outer layer against a plain gray background.
Portrait/headshot of a professional middle-aged man with gray hair and blue eyes, smiling, wearing a dark suit jacket and light blue shirt, against a dark background.