EQUINIX — DIGITAL LEADERS SERIES
ROLE: Producer
CLIENT: Equinix
AGENCY: Lightswitch Video
FORMAT: Corporate Video
DELIVERABLES: Camera Originals, Shipped Hard Drives
BRIEF: The first in a thought leadership series placing Equinix's C-Suite in conversation with senior leaders from strategic partners - in this case, Schneider Electric's SVP of Global IT Infrastructure. Produced by Lightswitch and subcontracted locally to me, I worked directly with Equinix's Creative Director to coordinate between their evolving creative vision and the realities on the ground.
PRODUCTION: The shoot was built around Equinix's brand standards — a full sound stage rigged to saturate the space in precise brand color, with camera movement designed to keep both subjects dynamic and centered. When USPS lost one of two hard drives in transit to Lightswitch, a backup I'd kept on hand went out Priority the same day; post-production didn't miss a step.